Perfumes for men and boys? Why not? They’ve been smelling of sporty shower gel and sharp aftershave since at least the sixties or seventies, when heavyweight boxer Henry Cooper advised them to ‘splash it all over’.
Nothing wrong with a bloke smelling like he’s had a decent wash. Trouble with these millennials is, though, they’ve all got beards or heavy stubble. How can you get a good niff round your jaws if you haven’t shaved? Oh, excuse me, I didn’t realise that modern lads just rubbed their fragrance of choice over their hairy chops. Seems a bit strange, though, like changing your shorts without having a bit of a spruce up around your dangly bits. Still what do I know? I’m a dinosaur, apparently.
But it’s definitely taking the piss when I read that some new men’s fragrances are inspired by the scents of concrete, skateboards and even – I’m not kidding – baby teeth. Has the world gone mad? No, not the world, just, as usual, the market. And marketing.
I’ll tell you something for nothing, though: I’m quite partial to the smell of freshly laid tarmac. I think you call it asphalt in the US. That’s a good strong, masculine pong: maybe that’s where the notion of a fragrance reminiscent of concrete comes from. Who knows? It might catch on among those rugged muscular types, maybe. Can you imagine? New fragrance, what’s that called? ‘Concrete mix’, really? Mmmm… different.
Skateboards have never played any part in my everyday life: roller-skates, yes, when I was a kid, mostly associated with the smell of sticking plaster and lint bandages, with light notes of iron from oozing blood trickles. Course, you only get the iron notes if you catch the blood escaping from the plaster on your grubby fingers and then lick it off. Ah, the sweet remembered tastes and smell of playing out in childhood. Yes, maybe there’s something in that one. What about ‘Blood and Sand’?
Milk teeth – does this have anything to do with baby breath, a delightful, milky, unique scent? Doubtful, by the time little ones are losing their milk teeth, their breath smells of toffees and liquorice and fizzy drinks. Or is that only my grandkids? My imagination can’t quite reach far enough to come up with a name for a men’s fragrance inspired by milk teeth. Suggestions on a postcard, please.